Instant load times
Static pages ship pre-rendered. No spinners, no layout shift, no waiting.
<1s LCP Main content appears in under one second — well inside Google's recommended limit.
Performance-first architecture
ZeroLatencyWebsites
We engineer static, content-driven sites for local businesses — no bloated page builders, no sluggish WordPress themes. Just fast HTML that ranks, converts, and stays maintainable.
- TTFBHow quickly your website starts responding when someone visits. Under 100 milliseconds feels instant.: 42ms
- LCPHow long until the main content appears on screen. Google recommends under 2.5 seconds.: 0.8s
0.2s
Avg load timeTypical time for your page to fully appear for a visitor. Under one second feels instant on mobile.
100
Lighthouse scoreGoogle's speed and quality rating for your site, out of 100. Scores of 90 or above are excellent.
99.9%
Uptime SLAThe guaranteed percentage of time your site stays online each month — 99.9% means almost no downtime.
3×
Faster than industryHow much quicker your site loads compared with typical small-business websites.
The difference
Two stacks. One converts.
The Old Way
- Bloated WordPress themes and plugin chains
- 4–8s load times — leads gone before first paint
- Forms buried three scrolls deep on mobile
The DW Way
- Static HTML — zero database round-trips
- Sub-second loads from the edge
- Click-to-call and forms above the fold
Core infrastructure
Three metrics that matter
Mobile-first conversions
Sticky tap-to-call, thumb-zone CTAs, and forms that work on a building site.
60%+ mobile Most visitors browse on phones — your site is built for where enquiries actually happen.
Zero maintenance
No plugins to patch, no surprise renewals. You run your trade — we run the infrastructure.
0 plugins No WordPress-style add-ons that need constant updates or slow the site down.
Capabilities
The engine room
Performance engineering
Static HTML ships from the edge with no database round-trips. Your pages arrive ready to render — not after a chain of plugins and API calls.
<200ms How quickly the server starts sending your page. Under 200 milliseconds feels instant.
Static architecture
Content lives in version-controlled JSON. Deploys are predictable. You own the stack — no platform lock-in, no surprise renewals.
0 KB JS No heavy JavaScript bundles slowing the page down — just fast, simple HTML.
Local SEO dominance
Semantic markup, structured data, and fast Core Web Vitals give Worcestershire businesses a measurable edge in local search.
Top 3 local Target position in Google when someone searches for your service in your area.
Speed rebuilds
Migrate slow WordPress or Wix sites to Astro. Preserve your URLs, improve rankings, and cut hosting costs.
All green Every speed and quality check passes — like a full MOT for your website.
Live example
Recent build
ajmotorsautorepairs.com
Motor trade · Droitwich Spa
AJ Motors Auto Repairs
A conversion-focused site for a local garage — tap-to-call above the fold, clear service pages, and Facebook reviews surfaced for trust. Built on the same static Astro stack we use for every client.
- Load timeHow quickly the page appears for visitors. Under one second feels instant on mobile.
- <1s
- StackThe technology used to build the site. We use Astro to produce fast, lightweight pages.
- Astro
- MobileBuilt for phones first — where most local customers search, browse, and call from.
- First
- HostingWhere your website lives online. Ours is served globally so it loads quickly for every visitor.
- Edge
Get started
Start your build
Tell us about your business and we'll reply within one working day with a clear scope and fixed quote.
Droitwich Spa
Worcestershire, United Kingdom
Serving Droitwich Spa, Worcester, Kidderminster and Bromsgrove