01 The challenge
Andy had decades of local reputation and strong Google/Yell reviews, but the online presence did not match that standing. Prospective customers needed to see Gas Safe credentials, service depth (plumbing, boilers, landlords), and a direct call path within seconds on mobile.
02 The solution
I designed a conversion-led Astro site with a trust-first hero (Gas Safe badge, insured, no hidden costs), service hubs for plumbing / heating / landlords, and a live reviews strip pulling social proof above the fold. Edge hosting keeps pages light; structured data and clear local copy support Worcestershire search without stuffing keywords.
03
The result
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Credentials up front
Gas Safe and trust signals are visible immediately - before the hard sell.
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One-tap contact
Call / Get in touch is always one tap away on mobile.
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Reviews do the selling
Social proof and manufacturer logos reduce the need to oversell on the phone.